Attracting new
customers can be tough. Many traditional lead generation methods are falling
short whilst taking a big chunk out of marketing budgets. As the graph below
from Ascend2 demonstrates, more and more businesses are realizing that when it
comes to generating new leads, it's best to aim for quality over quantity.
However, this often causes problems in itself; how can you ensure you have the
best, most relevant leads at hand without breaking the bank?
As plenty of
companies are beginning to find out, sourcing leads from a B2B data provider is
often a great place to start. With several options on the market though, it can
be confusing trying to decide which offers the best value. With that in mind,
in this article we'll look at the pros and cons of five of the top-rated
providers around.